Reciprocity measures the reciprocity of oriented links. In this network, reciprocated Vertex Pair Ratio measures the percentage of cases where a fan page “liked” another fan page, which “liked” the original fan page. You should be careful not to just find the most reciprocal pages, as these are probably the pages with the smallest number of likes. Instead, assess the rebalancing levels of nodes that have already been identified and are located at key network positions (z.B. of the high-centrality metrics already discussed). Look at the most important users you`ve already identified. Which one has the greatest reciprocity? Who has the least reciprocity? Why is that possible? If, as Hayek points out, the market order is based on rules, it is to be expected that the “relationship between the character of the legal order and the functioning of the market system” (Haye 1960, p. 229) is a central theme of social science, which deals with the study of markets, the economy. Intermediate centrality identifies bridge stretchers that connect other fan sites that would otherwise not be so closely related (see Chapter 6). Remember that this metric is calculated on the basis of undirected links. Therefore, when studying fan sites with high interamenal centrality, you should also consider the degrees of degree and degree of out to determine what motivates the high scores. For example, a fan page with great centrality and degree indicates that the page is “liked” by other fan sites that have not “liked” each other (i.e.
fan sites that are probably less aware). On the other hand, a fan page with high intermediate and out-grad pages indicates that the fan page “likes” many pages of different fans who probably didn`t “like” each other. Sort through the Intermediates column to identify the pages with the highest scores. What are the fan sides of the primary connectors?. In particular, do not use “easy out” techniques such as “majority voting,” “horse trade” or “average.” This is an exercise in a reasoned debate that leads to a consensus agreement. Please don`t reduce it to a simple math exercise! “Competition for Exchange Opportunities” (Weber 1978) is a market constituent. It is also the source of a fundamental blur in people`s attitudes towards markets. While own interests are encouraged by competition on the other side of concentration, competition on its side is often perceived as a nuisance. As a seller, we welcome any increase in the pool of potential buyers and, as a buyer, welcome an increase in the plurality of potential sellers, as this can only improve the general conditions. On the other hand, competition on its own side of the transaction, whether as a buyer or as a seller, is much less welcome, as it tends to limit the profits that can be expected to be realized on the stock exchange.
